Tell Your Story

This collage made from memory fragments of someone I was once close to seemed too personal to me to ever be marketable. But the dfirst customer I ever engaged about the story of the piece bought it immediately after hearing the story. We share strong connections of memory and experience with so many others on this earth. Art can connect us by making the personal universal. Memories of a Girl (2003) SOLD

This collage made from photo and drawing fragments of someone I was once close to seemed too personal to me to ever be marketable. But the first customer I ever engaged about the meaning of the piece bought it immediately after hearing the story. We share similar memories and experiences with others. Art can connect us by making the personal universal. Memories of a Girl (2003) SOLD

 

   Never underestimate the importance of your personal story in helping potential customers connect with your art. While sales may not be important to you, if you are making art, you are seeking connections through your work. Telling your story is what I call the difference between sales and marketing.
     Post a picture of your artwork on a sales site, hang it in a gallery or take it to a craft fair. That’s sales, and for many people, it works pretty well. But if you communicate something about your work, its meaning or impetus that isn’t clear just from looking, that is a powerful marketing tool. Do you choose subjects that are familiar to you, or products of wild imagination? Are you interested in faithful recreation of nature, or capturing emotion, light or movement in a quick impression? Does your art reflect other jobs you have had, or is it quite the opposite? Being ready and willing to talk about your work, the motivation behind it and what it means to you can be the connection that starts a relationship to another person. They may be a collector, a fellow artist or just a fan– but that spark of shared emotion is a source of great joy for an artist. We are always seeking our familiars by speaking our truths through a shared visual language.

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2 Responses to “Tell Your Story”

  1. Margaret Dukeman December 14, 2015 at 9:10 pm #

    So true! What a great share Bronwyn.

    • Bronwyn Merritt December 14, 2015 at 9:26 pm #

      Thanks Margaret! I think talking about our work and why we make it is great fun.

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