Tell Your Story
Never underestimate the importance of your personal story in helping potential customers connect with your art. While sales may not be important to you, if you are making art, you are seeking connections through your work. Telling your story is what I call the difference between sales and marketing.
Post a picture of your artwork on a sales site, hang it in a gallery or take it to a craft fair. That’s sales, and for many people, it works pretty well. But if you communicate something about your work, its meaning or impetus that isn’t clear just from looking, that is a powerful marketing tool. Do you choose subjects that are familiar to you, or products of wild imagination? Are you interested in faithful recreation of nature, or capturing emotion, light or movement in a quick impression? Does your art reflect other jobs you have had, or is it quite the opposite? Being ready and willing to talk about your work, the motivation behind it and what it means to you can be the connection that starts a relationship to another person. They may be a collector, a fellow artist or just a fan– but that spark of shared emotion is a source of great joy for an artist. We are always seeking our familiars by speaking our truths through a shared visual language.
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